Privacy Policy
Last updated: April 2026
Introduction
ChasingFalls (“we,” “our,” or “us”) operates chasingfalls.org (the “Site”), a publication covering U.S. waterfalls: locations, heights, access, and seasonal flow, drawn from the USGS Geographic Names Information System (GNIS) and federal land-management records. This policy explains how we collect, use, and protect your information.
Information We Collect
We collect information you provide directly (such as email addresses for newsletter subscriptions) and information collected automatically when you visit our Site, including:
- Log data (IP address, browser type, pages visited, time spent)
- Cookies and similar tracking technologies
- Analytics data via Google Analytics 4
What We Don’t Collect
Our pages about U.S. waterfalls: locations, heights, access, and seasonal flow are browse-only — we do not require accounts, sign-in, or personally identifying information to read them. We do not collect payment information (the Site is free), and we do not sell or rent any personal data.
Google Analytics
We use Google Analytics 4 to understand how visitors use our Site. Google Analytics collects anonymized usage data including pages visited, session duration, and approximate location. You can opt out using Google’s opt-out browser add-on.
Advertising
ChasingFalls is supported by display advertising. We use Google AdSense to serve ads. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the internet.
You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor’s use of cookies for personalized advertising at aboutads.info. For more information about how Google uses data when you use our Site, see Google’s policy.
Email Newsletter
We use Loops to manage email subscriptions. When you subscribe, your email address is stored by Loops. You can unsubscribe at any time using the link in any newsletter email. We do not share your email address with third parties for marketing purposes.
Cookies
Our Site uses cookies to analyze traffic (via Google Analytics), to serve advertising (via Google AdSense), and improve your experience. You can control cookies through your browser settings. Disabling cookies may affect site functionality.
Data Sharing
We do not sell your personal data. We share data only with:
- Google Analytics (site analytics)
- Google AdSense (advertising)
- Loops (email newsletter delivery)
- Service providers who assist in operating our Site
Your Rights
Depending on your location, you may have rights under GDPR, CCPA, or other privacy laws to access, correct, or delete your personal data. To exercise these rights, contact us at the email below.
California Residents (CCPA)
California residents have the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell personal information.
Children’s Privacy
Our Site is not directed at children under 13. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated “Last updated” date.
Contact Us
Questions about this policy? Contact us at: privacy@chasingfalls.org.